Brands built. Stores launched. Numbers moved.

A selection of our work — branding, digital and everything in between.

Cartissani

an antiques brand where everything is inspired by history.

  • Cartissani

    Heraldic brand identity for an Italian antiques and heritage house.

  • An illustrated emblem featuring a griffin and a lion, serving as symbols of vigilance and protection, accompanied by text discussing the inspiration behind the design.

    Rooted in Real Heraldry

    The griffin mark drawn from Fox-Davies' A Complete Guide to Heraldry — vigilance and protection, not decoration.

  • A page with text about Cartier's logo design inspired by a griffin, featuring a sketch of a griffin's head and a coat of arms with decorative elements in the background.

    Built on the Golden Ratio

    Every curve of the mark and lockup refined through golden-ratio construction.

  • Brand guidelines page showing a logo with a wolf crest, the word CARTISSANI, and slogan 'Tutto è ispirato dalla storia' in Italian.

    A Full Logo System

    Primary shield lockup plus monochrome and icon variants for every use case.

  • A style guide page with color palette and typography examples. The color palette shows navy blue, red, and warm gray. The typography section displays uppercase and lowercase alphabet in 'Trajan Pro' and 'Futura' fonts.

    Color & Type

    Pantone navy and red with warm gray; Trajan Pro paired with Futura — medieval valor, modern voice.

  • A webpage with sections titled 'Brand Overview & Guidelines' and 'Voice & Tone', containing textual information about brand voice and communication style, and images of a Neo-Gothic clock and artifacts from Carissani. The background is white with dark blue accents, and there are navigational links and a 'Join' button visible.

    Brand to Storefront

    Voice, tone and digital concepts translating the identity into an e-commerce experience.

  • Open magazine displaying images of ornate gold and bronze decorative objects, with the Cartissani logo and slogan visible.

    In Print & Packaging

    The identity extended into a heritage catalogue and premium packaging.

  • A decorative gold and black ornate vase on a round white marble platform, with a white box labeled 'CARTISSANI' and a red notebook with a crest, all set against a white background with a blue panel featuring a crest with a wolf.

    The Brand, Brought to Life

    Packaging, wax seal, catalogue and collection piece — the full identity in one scene.

MilanChi

Brand identity for a Milanese fashion e-commerce concept
a mark drawn from the Duomo's rose window, delivered as a complete system from logo to collateral.

  • MilanChi

    A luxury fashion identity where Milan's architecture meets modern minimalism.

  • A website page showing the 'Brand Overview & Guidelines' section with the 'MilanChi Logo Inspiration' paragraph. The page includes images of architectural details from a cathedral, a bouquet of white roses, and a decorative floral pattern.

    Born from the Duomo

    The mark reinterprets the rose window of the Duomo di Milano — architectural elegance fused with a rose in bloom.

  • Design sketches of the MilanChi logo, featuring radial symmetry and patterns inspired by a rose window and rose flower, showcasing various stages of the logo's development.

    Precision by Construction

    Radial symmetry built petal by petal — every curve drawn from geometric grids.

  • Brand guidelines for Milani Chi, showing logo design, color variations, and branding text with decorative circle pattern.

    A Flexible Logo System

    Primary lockup, wordmark and icon variants, working across light and dark.

  • A design style guide with typography examples, including Times New Roman and Mr. Lackboughs font, showing alphabet samples in uppercase and lowercase letters, with text inviting to join the MilanChi family, and a black card featuring a white geometric floral pattern.

    Type & Tone

    A classic serif, a clean sans and an ornate script — formal, digital and intimate voices in one system.

  • A screenshot of a webpage titled 'Designing MilanChi' with a subtitle 'Logo Pattern Applications' and text explaining the use of geometric elements from the MilanChi logo in branding materials. The webpage features preview images of different logo patterns in various shades from light gray to black, showing intricate floral-like geometric designs.

    From Mark to Pattern

    The logo's petal geometry unpacked into brand patterns for packaging and collateral.

  • Black and white promotional materials for MilanChi, featuring architectural imagery and elegant script, including business cards and printed text.

    The Brand in the World

    Invitations, envelopes and campaign visuals — quiet luxury, delivered.

VILLA Milano

Go-to-market strategy for an Italian luxury jewelry brand — concept work.

  • Beyond the Cufflinks; Untold Stories

    A strategy proposal to introduce a historic Milanese jewelry brand to the Persian Gulf.

  • Map of the Middle East showing countries including Kuwait, Iran, Iraq, Qatar, Bahrain, Oman, United Arab Emirates, and the Persian Gulf.

    The Challenge

    An Italian heritage brand, unknown in the Gulf — bridged through storytelling and cultural connection.

  • The Market Case

    The UAE alone takes 41% of Italy's jewelry exports — the opportunity is proven in the data.

  • Line graph showing interest in cufflinks searches in different regions from January 2004 to April 2024. The graph indicates regional variations, with Qatar having high search interest, the UAE ranking 8th worldwide, and the Gulf region showing higher than average interest. The timeline at the bottom includes notable points like the Covid pandemic in April 2020.

    Demand, Verified

    Qatar and the UAE rank in the global top 10 for cufflink searches — small markets, outsized intent.

  • The image features a market study document titled 'Beyond the Cufflinks; Untold Stories...' for VILLA Jewelry. To the right of the document, there is a detailed black-and-white photograph of a traditional Persian scene with intricate patterns, a group of women in traditional attire, and decorative elements like vases.

    Designing for Meaning

    Pomegranate, saffron, Persian motifs — symbols that carry stories, not just decoration.

  • A digital marketing strategy diagram showing a brand positioning analysis for VILLA Jewelry, mapping cultural relevance from less to more, with brand logos such as LIALI, ZOMORODI, Goharbin, KHUSHI, and others.

    The Positioning

    VILLA placed where storytelling meets cultural relevance — a space no competitor owns.

Wine Gate

Full brand identity for an Italian wine-delivery service.

  • Wine Gate

    A wine-delivery brand where old-world wine culture meets modern convenience.

  • Design exploration of logo concepts for Wine Gate, including handwritten style logos featuring a wine bottle with a wing, a corkscrew, a grape cluster, and other wine-related illustrations.

    From Sketch to Mark

    Corkscrew, bottle, grapes — hand-drawn explorations before landing on the final wordmark.

  • The Thinking Behind the Name

    Wine, gate, Italy, delivery — every attribute of the brand mapped before a single line was drawn.

  • A color palette on a design guideline sheet showing primary colors Wine Red, Charcoal Gray, and Soft Silver, along with font styles 'Modern' and 'Lato' for typography.

    Grid, Color & Type

    The wordmark built on a precise grid; wine red, silver and charcoal; Moderna paired with Lato.

  • Close-up of a white page with text and a logo for a brand style guide, including the phrase 'Savor the Essence of Italy' and a large maroon square with white text reading 'wine gate'

    A Complete Logo System

    Primary lockup with stacked, mono and reversed variants — ready for label, app and box.

  • Line graph showing wine popularity trends from 2004 to 2017 with peaks in December, comparing interest in wine, beer, vodka, whisky, and regional Italian wine preferences. Map highlighting top Italian wine regions.

    The Market Case

    Wine leads every December spike, and northern Italy leads the demand — data before design.

  • A website page featuring a logo that says "wine gate" and an image of a wine label for red wine, along with navigation options for login and about. The background shows a rustic wine cellar with bottles stored horizontally.

    The Digital Storefront

    Voice, tone and identity carried into the ordering experience.

  • A wine bottle with a maroon capsule and a white label featuring the logo 'wine gate' and tagline 'Savor the Essence of Italy.' Next to the bottle is a wooden box with printed text, and a brochure or flyer promoting Italian wine tourism and delivery services.

    From Vineyard to Doorstep

    Label, capsule and shipping crate — the identity delivered.

Loom

Repositioning and identity for a Milan Persian-carpet store.

  • Loom

    A new identity for a Milanese Persian-carpet house — heritage made contemporary.

  • A person working on a traditional Persian rug, surrounded by woven carpets and textile materials, with a backdrop of an unfinished loom and weaving tools.

    Woven Wonders

    The challenge: make Persian carpets resonate with a younger Milan — through story, not nostalgia.

  • The Market, Honestly

    Iranian carpet imports to Italy fell from 57% to 10% — the strategy starts by facing the real numbers.

  • Infographic comparing traditional and online carpet stores in Milan, highlighting two key axes: level of customization and emotional connection.

    The Repositioning

    High customization, high emotional connection — a quadrant the big retailers can't reach.

  • Close-up of a woman's legs and feet, wearing black high-heeled shoes, sitting on a patterned rug with a person in black shoes standing next to her.

    The New Identity

    A mark drawn from carpet motifs, a modern palette, and imagery that puts the carpet in real life.

  • A woman lying on her side on a Persian carpet, resting her head in her hand with long dark hair, wearing a patterned top. The carpet is red with floral and intricate designs, and the woman is wearing black shoes.

    Woven Stories, Published

    A three-month content system — craftsmanship, sensory experience, modern inspiration.

  • A white wall pattern with interconnected geometric shapes and a red logo at the bottom center with the text 'LOOM Woven Art & Design'.

    The Mark Becomes Pattern

    The bird motif extended into a brand pattern — identity you can unroll.

Meet the Team

A man with curly black hair wearing a white button-up shirt, sitting at a table in a modern indoor setting with acoustic panels on the ceiling and a coffee cup in the foreground.

Behzad

 Founder & Creative Strategist

B.S. Industrial Design, M.A. Creative Advertising, NABA Milan
A decade in industrial design, branding, and creative advertising. Leads strategy, design, and execution across every Admentai project, from the first campaign brief to the numbers that matter.

Black and white portrait of a young man with styled hair, light facial hair, and wearing a jacket with a quilted pattern, outdoors with blurred trees in the background.

Kiavash

B.S. & M.S. Industrial Design
Eleven years designing products across B2B and B2C sectors — from concept through delivery, working directly with cross-functional teams to keep design decisions tied to brand and business goals, not just aesthetics.

Industrial Designer
Golden retriever dog walking outdoors in a park, with trees and blurred buildings in the background. 
Chief Happiness Officer

Arnold

Zero Shopify experience. Full-time good boy. In charge of morale, forced walk-breaks, and reminding the team that deadlines look less scary after ten minutes outside.

  • "They built us a crest rooted in real heraldry, not just a pretty logo. Every guideline, every variant — done right."

    — Cartissani, Founder

  • "From sketch to shipping crate, they built a brand system that actually holds up in the real world."

    — Wine Gate, Founder

  • "They found the mark in our own city — the Duomo's rose window — and turned it into a brand that feels timeless, not trendy."

    — Ferraro, Founder, MilanChi

  • "They didn't just rebrand us — they faced our numbers honestly and found a position our competitors couldn't touch."

    — Rahimi, Owner, Loom

Get started today.

Book a consultation