Cartissani
Brand identity for Cartissani — an antiques brand where everything is inspired by history."
Brand Identity · Logo Design · Brand Guidelines · 2020
Cartissani
Brand identity for Cartissani
an antiques brand where everything is inspired by history.
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Cartissani
Heraldic brand identity for an Italian antiques and heritage house.
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Rooted in Real Heraldry
The griffin mark drawn from Fox-Davies' A Complete Guide to Heraldry — vigilance and protection, not decoration.
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Built on the Golden Ratio
Every curve of the mark and lockup refined through golden-ratio construction.
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A Full Logo System
Primary shield lockup plus monochrome and icon variants for every use case.
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Color & Type
Pantone navy and red with warm gray; Trajan Pro paired with Futura — medieval valor, modern voice.
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Brand to Storefront
Voice, tone and digital concepts translating the identity into an e-commerce experience.
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In Print & Packaging
The identity extended into a heritage catalogue and premium packaging.
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The Brand, Brought to Life
Packaging, wax seal, catalogue and collection piece — the full identity in one scene.
MilanChi
Brand identity for a Milanese fashion e-commerce concept
a mark drawn from the Duomo's rose window, delivered as a complete system from logo to collateral.
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MilanChi
A luxury fashion identity where Milan's architecture meets modern minimalism.
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Born from the Duomo
The mark reinterprets the rose window of the Duomo di Milano — architectural elegance fused with a rose in bloom.
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Precision by Construction
Radial symmetry built petal by petal — every curve drawn from geometric grids.
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A Flexible Logo System
Primary lockup, wordmark and icon variants, working across light and dark.
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Type & Tone
A classic serif, a clean sans and an ornate script — formal, digital and intimate voices in one system.
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From Mark to Pattern
The logo's petal geometry unpacked into brand patterns for packaging and collateral.
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The Brand in the World
Invitations, envelopes and campaign visuals — quiet luxury, delivered.
VILLA Milano
Go-to-market strategy for an Italian luxury jewelry brand — concept work.
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Beyond the Cufflinks; Untold Stories
A strategy proposal to introduce a historic Milanese jewelry brand to the Persian Gulf.
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The Challenge
An Italian heritage brand, unknown in the Gulf — bridged through storytelling and cultural connection.
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Precision by Construction
The UAE alone takes 41% of Italy's jewelry exports — the opportunity is proven in the data.
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Demand, Verified
Qatar and the UAE rank in the global top 10 for cufflink searches — small markets, outsized intent.
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Designing for Meaning
Pomegranate, saffron, Persian motifs — symbols that carry stories, not just decoration.
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The Positioning
VILLA placed where storytelling meets cultural relevance — a space no competitor owns.
Wine Gate
Full brand identity for an Italian wine-delivery service.
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Wine Gate
A wine-delivery brand where old-world wine culture meets modern convenience.
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From Sketch to Mark
Corkscrew, bottle, grapes — hand-drawn explorations before landing on the final wordmark.
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The Thinking Behind the Name
Wine, gate, Italy, delivery — every attribute of the brand mapped before a single line was drawn.
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Grid, Color & Type
The wordmark built on a precise grid; wine red, silver and charcoal; Moderna paired with Lato.
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A Complete Logo System
Primary lockup with stacked, mono and reversed variants — ready for label, app and box.
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The Market Case
Wine leads every December spike, and northern Italy leads the demand — data before design.
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The Digital Storefront
Voice, tone and identity carried into the ordering experience.
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From Vineyard to Doorstep
Label, capsule and shipping crate — the identity delivered.
Loom
Repositioning and identity for a Milan Persian-carpet store.
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Loom
A new identity for a Milanese Persian-carpet house — heritage made contemporary.
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Woven Wonders
The challenge: make Persian carpets resonate with a younger Milan — through story, not nostalgia.
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The Market, Honestly
Iranian carpet imports to Italy fell from 57% to 10% — the strategy starts by facing the real numbers.
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The Repositioning
High customization, high emotional connection — a quadrant the big retailers can't reach.
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The New Identity
A mark drawn from carpet motifs, a modern palette, and imagery that puts the carpet in real life.
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Woven Stories, Published
A three-month content system — craftsmanship, sensory experience, modern inspiration.
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The Mark Becomes Pattern
The bird motif extended into a brand pattern — identity you can unroll.
Our Services
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
Meet the Team
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Monet Goode
FOUNDER
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
They set the tone for everything we do. -
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Emmett Marsh
SALES MANAGER
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care. -
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Eleanor Parks
MARKETING DIRECTOR
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience. -
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Karl Holland
CUSTOMER SERVICE MANAGER
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
